A toolkit for low-cost, high-intensity election campaigns.
MONEY = VOTES
The Liane project is a box of technologies and methodologies that are open to boost political renewal campaigns in Latin America, which organizes the intelligence that has been produced in the field and provides digital technologies with the objective of increasing the competitiveness of low-cost and high-intensity electoral campaigns. With her, we also created the Escola de Formação Democrática (Democratic Training School), in partnership with the Network of CHAMA Agencies, to provide content training and strategies to improve performance and effectiveness of political renewal campaigns.
Liane’s goal was clear: To bridge the gap between election campaigns that have money and those that do not have, which is enormous. Moreover, with the emergence of new techniques and technologies for electoral purposes, which today costs dearly, this gap will only increase. That’s why we need to open this code – we need to develop those technologies and make them free.
Also, Liane is named in honor of Liane Lira, a friend, and activist who died in 2015, who dedicated her life to the processes of mobilization, strengthening of democracy, and the opening of politics.
The project was approved in the ALTEC 2017 edict, receiving resources from Avina and Omidyar, and was also selected in the convocation “Inteligência Coletiva para a Democracia” (Collective Intelligence for Democracy) of Medialab-Prado.
O objetivo de Liane era claro: o gap entre campanhas eleitorais que tem grana e as que não tem é muito grande. E com o surgimento de novas técnicas e tecnologias para fins eleitorais, que hoje custam caríssimo, esse gap só vai aumentar. Por isso, a gente precisa abrir esse código – precisamos desenvolver essas tecnologias e torná-las gratuitas.
E Liane se chama assim em homenagem à Liane Lira, uma amiga e ativista que faleceu em 2015, que dedicou sua vida à processos de mobilização, fortalecimento da democracia e abertura da política.
Ana Gamborena, Caio Tendolini, Gabriela Juns, Mariana Belmont, Miguel Peixe, Pedro Markun
Labhacker e Rede de Agências CHAMA
Instituto Clima & Sociedade, CLIP e Fundação Avina e Omidyar Network, por meio do edital Altec 2017